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Nutraplete beverage approved for reimbursement in key market states.
June 1, 2009
By: Joanna Cosgrove
Online Editor
There are approximately 3.4 million people living with AIDS in North and South America, 1.1 million of whom live in the US. An estimated 500,000 are on Highly Active Antiretroviral Therapy (HAART), FDA-approved drugs to treat HIV infection. In the dietary supplement realm, there is only one product formulated for people living with HIV and AIDS. Nutraplete Therapeutic Drink Mix is made by Aventura, FL-based Galea Life Sciences, Inc. According to the company, the product helps improve overall health and stamina by replacing needed nutrients diminished by chronic illness. What’s more, Nutraplete was recently approved for Medicaid Reimbursement in New York, New Jersey, Connecticut, Nevada, Illinois and Washington State, which together account for nearly 500,000 persons living with HIV/AIDS. Although the product is not classified as a drug, it is only available by prescription. “Our strategy is to make Nutraplete available through Medicaid pharmacy programs in areas of this country where it is most needed, and as soon as possible,” commented Paul Zuromski, chairman and president of Galea Life Science. “This effort is being facilitated with our exclusive distributor, Allion Healthcare’s MOMS Pharmacy, helping to make Nutraplete available to people living with HIV/AIDS in these Medicaid-approved states.” Galea Life Science has also applied for Medicaid reimbursement approval in California, Texas, Florida, Pennsylvania, Maryland and Washington, D.C. Once these additional Medicaid jurisdictions become Nutraplete-ready, the company will be able to market, with partner Allion Healthcare, Inc., to approximately 910,000 potential Nutraplete consumers, or approximately 70% of people living with HIV/AIDS in the US. In addition, there are 15 states where Nutraplete can immediately be prescribed and reimbursed by Medicaid with prior approval. When asked if Nutraplete might pave the way for other nutraceuticals and insurance approvals, Mr. Zuromski was unsure. “Each state has its own criteria for Medicaid approval, and a product has to stand on its own merits,” he said.
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